LG ELECTRONICS Another Saigon

LG ELECTRONICS

Another Saigon

HO CHI MINH, VIETNAM

DECEMBER, 2023

LDF House Myeongdong

LDF House

Myeongdong

myeongdong, seoul

oct 2023

An attractive flagship store in the middle of Myeong-dong’s lively streets was opened by LDF with a red colored facade and rooftop hot air balloon lift. With the concept of “REVERSE: Real Duty Free Universe,” which is full of burdenless and endless joy, we have created a brand space that is distinctive by combining digital and shopping experiences.

HYUNDAI Motor Studio Goyang IONIQ 6

HYUNDAI

Motor Studio

Goyang

IONIQ 6

HyUNDAI MOTOR STUDIO, GOYANG

JUNE, 2023

We opened a themed exhibition at Hyundai Motor Studio Goyang that will provide visitors with a wow factor in conjunction with the release of the movie ‘Spider-Man’. By hanging a real vehicle from the ceiling structure and installing a spider web, we created a story that connects Hyundai with the world of Spider-Man. We aimed to convey Hyundai’s future mobility vision through the creation of an interactive space with visual impact that would stimulate the spread of the viral.

K-CON Japan 2023 CJ ENM

K-CON Japan 2023

CJ ENM

MAKUHARI MESSE, tokyo

MAY, 2023

We have created a CJ ENM brand experience space optimized for the active tendency of K-POP fandom. It created a kitsch atmosphere by mixing various colors with fonts and characters, and we wanted to naturally deliver Korean culture to Japanese K-POP fans by using graphics made in Korean words.

CJ BIBIGO Tokyo Pop-up Store

CJ Bibigo Tokyo

Pop-up Store

n space, tokyo

MAY, 2023

In a location with a high floating population near Shibuya Station, we have created a Korean food and Korean food culture experience space introduced by Bibigo. Under the theme of K-Street Food, tables reminiscent of stalls and unique kitchen structures in Korea were installed to give visitors the experience of traveling to Korea.

SKMS 70th Anniversary Renewal

SKMS 70th

Renewal

skms, icheon

april, 2023

To mark the 70th anniversary of SK’s founding, the Learning Center of SKMS, a research institute for corporate culture in Icheon, has been renewed. Starting with the notes of the founding chairman and the predecessor published on the foundation day, the exhibition is composed to show the overall philosophy and history of SKMS.