GUCCI Singing Box

GUCCI Singing Box

Cheongdam, Hannam, Itaewon

December, 2021

Designed as a Gucci Gift Giving Retail Event, GUCCI SINGING BOX is a booth based on the global toolkit and applied according to the domestic situation. It is applied with soundproofing, space prevention, and system that records and delivers singing videos to the experienced users.

KIA EV6 EXHIBITION

KIA EV6 EXHIBITION

Lotte Time Villas, Uiwang

September, 2021

Specialized experience base for EV6, Kia’s very first dedicated electric vehicle, was constructed in Time Villas, Uiwang-si.

We have organized a space to attract customers’ interest through the overlapping effect of layers using polycarbonate, and the experience factors of EV6 within the radial structure.

IMID 2021 LG Display

IMID 2021 LG Display

COEX, Seoul

August, 2021

The exhibition space was built to increase sense of immersion in the product by emphasizing reality like a real house in daily life with different finishing materials housing, and the space was created to communicate the concept of looking at daily life from outside through the frame structure in the front.

The New S-Class Launch

The New S-Class Launch

DDP, Seoul

April, 2021

Launch event for 8th generation S-CLASS. The stage space with the motif of the newly changed S-CLASS interior, the convenience provided by major technologies, and the exhibition space with the motif of various emotions felt through it were constructed.

Taycan Launch

Taycan Launch

Garosu-Gil, Seoul

December, 2020

The launch event of the very first fully electric sports car from Porsche, the Taycan, was held at the Porsche Taycan Arena in Garosu-gil, Sinsa-dong. 

Taycan appeared to be more heroic through the spatial composition that reflects the theme of the arena.

The USP of the car was delivered through various experience zones where visitors experienced the Porche’s very first electric car.