[글쓴이:] designlab

An attractive flagship store in the middle of Myeong-dong’s lively streets was opened by LDF with a red colored facade and rooftop hot air balloon lift. With the concept of “REVERSE: Real Duty Free Universe,” which is full of burdenless and endless joy, we have created a brand space that is distinctive by combining digital and shopping experiences.

We opened a themed exhibition at Hyundai Motor Studio Goyang that will provide visitors with a wow factor in conjunction with the release of the movie ‘Spider-Man’. By hanging a real vehicle from the ceiling structure and installing a spider web, we created a story that connects Hyundai with the world of Spider-Man. We aimed to convey Hyundai’s future mobility vision through the creation of an interactive space with visual impact that would stimulate the spread of the viral.

We have created a CJ ENM brand experience space optimized for the active tendency of K-POP fandom. It created a kitsch atmosphere by mixing various colors with fonts and characters, and we wanted to naturally deliver Korean culture to Japanese K-POP fans by using graphics made in Korean words.

In a location with a high floating population near Shibuya Station, we have created a Korean food and Korean food culture experience space introduced by Bibigo. Under the theme of K-Street Food, tables reminiscent of stalls and unique kitchen structures in Korea were installed to give visitors the experience of traveling to Korea.