We opened a themed exhibition at Hyundai Motor Studio Goyang that will provide visitors with a wow factor in conjunction with the release of the movie ‘Spider-Man’. By hanging a real vehicle from the ceiling structure and installing a spider web, we created a story that connects Hyundai with the world of Spider-Man. We aimed to convey Hyundai’s future mobility vision through the creation of an interactive space with visual impact that would stimulate the spread of the viral.