There is no same single experiences at this world. Even if we are in the same place at the same time, some people remember that moment with light and others like scent. We will make one space that contains all those senses.
An attractive flagship store in the middle of Myeong-dong’s lively streets was opened by LDF with a red colored facade and rooftop hot air balloon lift. With the concept of “REVERSE: Real Duty Free Universe,” which is full of burdenless and endless joy, we have created a brand space that is distinctive by combining digital and shopping experiences.
We opened a themed exhibition at Hyundai Motor Studio Goyang that will provide visitors with a wow factor in conjunction with the release of the movie ‘Spider-Man’. By hanging a real vehicle from the ceiling structure and installing a spider web, we created a story that connects Hyundai with the world of Spider-Man. We aimed to convey Hyundai’s future mobility vision through the creation of an interactive space with visual impact that would stimulate the spread of the viral.