Taycan Launch

Garosu-Gil, Seoul

December, 2020

The launch event of the very first fully electric sports car from Porsche, the Taycan, was held at the Porsche Taycan Arena in Garosu-gil, Sinsa-dong. 

Taycan appeared to be more heroic through the spatial composition that reflects the theme of the arena.

The USP of the car was delivered through various experience zones where visitors experienced the Porche’s very first electric car.