SMS 2017 Toyota

Kintex, Goyang

April, 2017

Toyota Korea caught the eye of visitors at the Seoul Motor Show 2017 by showing a dynamic and futuristic brand image through a streamlined structure that winds around the entire booth. Various experience contents using VR were placed in the attraction space inside the booth, and AR experience space for Toyota 86 drift experience loved by racing enthusiasts was provided to enhance the fun of the motor show site.