SMS 2017 Hyundai Mobis

Kintex, Goyang

April, 2017

Hyundai Mobis introduced future automotive technologies such as self-driving cars, connected cars, and eco-friendly cars with the theme, ‘The Power of Hidden Technology’. The brand drew the attention of motor show visitors by designing a grand exterior structure using car silhouettes that emphasize core technology and identity. The space was efficiently divided by using color lighting in the layered structure and increased immersion in the form of a gate.