SMS 2017 Honda

Kintex, Goyang

April, 2017

The theme for HONDA’S SEOUL MOTOR SHOW 2017 was ‘TECHNOLOGY BEYOND AUTOMOBILE’. Through the central structure of the ceiling and the structure extending from left and right, it delivered the message of the brand extending into the future by showing an overwhelming visual. At the same time, the dynamic image of the brand was created along with video and message by actively utilizing LEDs on the booth ceiling and inside stage.