SMS 2015 Lexus
Kintex, Goyang
April, 2015
At the Seoul Motor Show 2015, Lexus presented a design that embodies a spindle grill with the L-FINESSE as a motif, a design philosophy, in the theme of ‘Lexus Wakudoki(heart pounding)’. A large LED on the front is used to express the dynamic movement of space, and a concept car is installed on the left side of the diagonal structure to express Lexus’ vision for future technology.