LG Electronics set up a grand stage with a rectangular LED wall for the CES PRESS CONFERENCE 2019, and created LAUNDRY ROOM and LIVING ROOM at each end of the stage to intuitively show the use of washing machines, dryers, home brewers, and TVs. In addition, the rollable TV, which was the highlight of the conference, was directed to appear from the stage below, adding a dramatic effect to the appearance of a product that had already received a lot of attention.