LOTBAG Brewery Pop-up Store
yongpyeong resort, pyengchang
Lotte Department Store’s pop-up store has been completed with the concept of a brewery. A special combination using the words ‘ski’ and ‘board’, which are winter sports, has been achieved. We wanted to bring distinctive fun to the MZ generation with a sincere view of skiing and boards such as whiskey and vodka / husky and border collie / skinny jeans and border tea.